Sonoma Creamery

Along with developing the brand’s new positioning strategy, Murray Brand Communications designed new packaging for Sonoma Creamery’s Mr. Cheese O’s line targeting adults and kids seeking healthy options in the snack food category. To support the brand’s healthy and fun snack food persona, a playful character was created to elevate the brand’s awareness and also increase consumer retention for the brand. Once a final design direction was selected, bright colors were paired with friendly typography to assist consumers in easily differentiating between flavors.