Cott Beverages, Inc.

In addition to more than 50 seasonal and promotional packages Murray Brand has designed for Cott Beverages, new packaging graphics were created for a line of green teas with the objectives of supporting a value alternative at retail that exudes a quality image capable of competing with national brands. Bright, watercolor-style graphics serve as the anchor element of the design to convey a message of freshness and to brand block against competitive offerings. Easy to read sub-brand typography and product claims are then staged in a manner that aids in product differentiation and eye-tracking.