New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths. Strategic Asian Imports partnered with Murray Brand Communications to create an open package – instead of a sealed poly bag – that allows consumer sot touch and feel the product. That tactical experience combined with the bright green color, diamond-pattern background, and die-cut logo with gold accents and serif font help position the brand as premium, fresh, and sanitary.

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