Reser’s Fine Foods

Looking to develop a contemporary new looks for its Sensational Sides sub-brand, Reser’s Fine Foods selected Murray Brand Communications to design new packaging for 10 SKUs.  Because the product is sold in the refrigerated section of grocery store deli departments, Murray Brand developed a range of designs that convey freshness as a key product benefit.  What’s more, colors and the overall visual signature of the packaging was kept more subtle keeping in mind that grocery retailers prefer more subdued branding for deli items.