Yujin Robot Packaging Design

When retailer feedback revealed that Yujin Robot’s packaging performed poorly because consumers were unable to distinguish between SKUs, Murray Brand redesigned the line employing two positioning formats. The first, presents each product on a black background and uses color coding and high-tech graphic treatments to position the brand as a functionally rich and futuristic home appliance. The second, targeting women, positions the products as easy to use intelligent devices that allow owners to spend their time on more important things like being with family.