Stoneridge All Natural Packaging DesignStoneridge Enrobed Chocolate Packaging DesignStoneridge Enrobed Yogurt Packaging DesignStoneridge Chili Lime Cherry Packaging DesignStoneridge Orchards Organics PackagingStoneridge Orchards All Natural Packaging Before
Stoneridge Orchards Packaging Design

Concerned that consumers completely missed its brand’s organic why-to-buy value proposition, Royal Ridge Fruits, partnered with Murray Brand Communications to reposition and rebrand its line of organic dried fruits. As a first step, Murray Brand’s team designed a new “organics” wordmark for 15 SKUs and supported it with a completely new package design architecture. This was accomplished by boldly staging “organics” as a driver sub-brand endorsed by Stoneridge Orchards. Appetizing fruit imagery and distinctive flavor colors were then pared with distressed typography and a wood–textured background to reinforce the natural, bright and delicious flavors associated with an organic product.