Foster Farms Packaging Design

Murray Brand led the strategic and creative engagement to redesign the entire portfolio of Foster Farms products, including fresh chicken and turkey, deli and foodservice products and value added refrigerated and frozen products.

The new packaging system significantly improves Foster Farms’ brand blocking at point of sale by consistently leveraging it’s core yellow brand color across all categories. In addition, Murray Brand implemented an overall brighter color palette and introduced quality trustmarks that differentiate the brand from competitors.