Walmart Cola Vending MachineBay Estate's TeaCott Upper 10 RedesignBilingual Carbonated BeveragesDr. Murphy's Carbonated BeveragesDr. Murphy's Carbonated Beverages
Cott Beverages, Inc.

In addition to more than 50 seasonal and promotional packages Murray Brand has designed for Cott Beverages, new packaging graphics were created for a line of green teas with the objectives of supporting a value alternative at retail that exudes a quality image capable of competing with national brands. Bright, watercolor-style graphics serve as the anchor element of the design to convey a message of freshness and to brand block against competitive offerings. Easy to read sub-brand typography and product claims are then staged in a manner that aids in product differentiation and eye-tracking.